Whatever Happened To...

Whatever Happened to MarketInvoice?

MarketInvoice was a UK invoice trading platform founded in 2011 by Anil Stocker. It rebranded to MarketFinance in 2020, then to Kriya in 2022, and was acquired by Allica Bank in October 2025. It processed over £4 billion in invoices. The Kriya platform now operates within the Allica Bank ecosystem. More detail + scope

Summary

MarketInvoice pioneered selective invoice trading in the UK, letting businesses auction individual invoices to investors. After raising $82m+ in funding and processing £4bn+, it went through two rebrandings and was ultimately acquired by Allica Bank. Former MarketInvoice customers now use Kriya within the Allica ecosystem.

This page covers

Full history of MarketInvoice from founding to Allica Bank acquisition. Timeline, funding rounds, rebrandings, and what happened to customers.

Not covered here

Current Kriya/Allica Bank product details, other invoice finance providers (see /providers/)

MarketInvoice was founded in 2011 by Anil Stocker and Ilya Kondrashov as the UK's first online invoice trading platform. After raising over $82 million in funding and processing £4 billion in invoices, it rebranded to MarketFinance (2020), then Kriya (2022), and was acquired by Allica Bank in October 2025. The platform is still active within the Allica ecosystem.

Timeline

2011
Founded - Anil Stocker and Ilya Kondrashov launch MarketInvoice as the UK's first online invoice trading platform. The concept: businesses auction individual invoices to institutional investors who bid for them at a discount.
2014
Backed by Barclays - Barclays Accelerator programme. Significant press coverage in FT, TechCrunch, Wired. Positioned as the disruptor to traditional invoice factoring.
2017
$30m Series B - Led by Northzone and MCI Capital. Total funding exceeds $50m. Processing hundreds of millions in invoices annually.
2020
Rebrand to MarketFinance - Dropped "Invoice" from the name to signal expansion beyond invoice trading into business loans and revenue-based finance.
2022
Rebrand to Kriya - Another rebrand. Pivoted toward embedded lending (B2B buy-now-pay-later) and moved away from direct invoice trading.
Oct 2025
Acquired by Allica Bank - Allica Bank (a UK SME-focused challenger bank) acquires Kriya. The invoice finance product continues within the Allica ecosystem.

What Happened to Their Customers?

Existing MarketInvoice/Kriya customers transitioned to the Allica Bank platform. The core invoice finance product remains available. However, the selective invoice trading model (where individual invoices were auctioned to investors) has largely been replaced by a more traditional whole-ledger facility.

If you were a MarketInvoice customer and want to compare current alternatives, use our comparison tool to see which of the 85 current UK providers best matches your needs.

Why It Matters

MarketInvoice proved that technology could disrupt invoice finance. Before them, the market was dominated by banks and a handful of independents. They opened the door for Sonovate, Triver, Hydr, Satago, and dozens of other fintechs that now offer digital-first invoice finance. The UK market went from ~20 providers in 2011 to 89 in 2026 - partly because MarketInvoice showed it was possible.

AP

Adam Parker

Founder & Managing Director, Muswell Rose, founder and PSC of Best Business Loans Ltd

Adam is the founder and managing director of Muswell Rose and a founder of Best Business Loans Ltd, the company behind Market Invoice. He spent over three years as managing director of Penny, a UK invoice finance business, and his career runs through insurance, mortgages, commercial finance and fintech lending. He writes the Market Invoice library.

Last reviewed: 20 July 2026

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