Whatever Happened to Hitachi Capital?
Hitachi Capital didn't go bust - it rebranded to Novuna Business Finance in 2022. The rebrand happened after Hitachi Ltd merged its financial services division with Mitsubishi UFJ Lease & Finance, creating one of the world's largest financial groups. Same team, same products, same offices - just a new name.
Hitachi Capital rebranded to Novuna Business Finance in 2022 after Hitachi Ltd sold its financial services arm to Mitsubishi UFJ Lease & Finance. Same team, same products, same offices - just a new name. More detail + scope
Summary
The Hitachi brand was retired from financial products after the 2021 sale to Mitsubishi UFJ. The UK business chose the new name Novuna rather than adopting Mitsubishi branding. Novuna Business Cash Flow offers factoring and invoice discounting from 0.7%, advance rates up to 90%, and minimum turnover of £100,000. They also provide asset, vehicle, and technology finance - backed by one of the world's largest financial groups.
This page covers
What happened to Hitachi Capital and what Novuna Business Finance offers today
Not covered here
Full Novuna provider review (see /providers/novuna/), provider comparison (see /compare/)
Why the Name Change?
In 2021, Hitachi Ltd sold its financial services arm to Mitsubishi UFJ Lease & Finance. As part of the deal, the Hitachi brand name had to be retired from financial products (Hitachi is primarily an engineering and technology company). The UK business chose "Novuna" - a completely new brand - rather than adopting the Mitsubishi name.
The transition caused some confusion. Existing customers received letters about the name change, and Google searches for "Hitachi Capital invoice finance" temporarily showed outdated results. But the underlying business is identical - same underwriting team, same rate cards, same products.
What Novuna Offers Today
Novuna Business Cash Flow (their invoice finance brand) offers factoring and invoice discounting from 0.7% service charge, with advance rates up to 90% and minimum turnover of £100,000. They also offer asset finance, vehicle finance, and technology finance - the combined product range is a strength for businesses needing multiple finance products.
The Mitsubishi UFJ backing makes Novuna one of the most financially secure invoice finance providers in the UK. For a full review, see our Novuna Business Finance review.
Founder & Managing Director, Muswell Rose, founder and PSC of Best Business Loans Ltd
Adam is the founder and managing director of Muswell Rose and a founder of Best Business Loans Ltd, the company behind Market Invoice. He spent over three years as managing director of Penny, a UK invoice finance business, and his career runs through insurance, mortgages, commercial finance and fintech lending. He writes the Market Invoice library.
Last reviewed: 13 May 2026