The MarketInvoice name: the 2011 platform and this site are different businesses
Two unrelated businesses have used the MarketInvoice name. The original MarketInvoice, founded in 2011, was a peer-to-peer invoice trading platform that rebranded to MarketFinance in 2018, rebranded again to Kriya in 2022, and was acquired by Allica Bank in October 2025. This website, marketinvoice.co.uk, is an independent invoice finance comparison site launched in 2025 by Best Business Loans Ltd (company number 16833937). The two are not affiliated in any way.
Timeline of the name
| Year | Event | Which business |
|---|---|---|
| 2011 | MarketInvoice founded as a peer-to-peer invoice trading platform | The original platform |
| 2018 | Rebrands to MarketFinance | The original platform |
| 2022 | Rebrands to Kriya | The original platform |
| 2025 | Kriya acquired by Allica Bank (October 2025) | The original platform |
| 2025 | marketinvoice.co.uk launches as an independent comparison website, operated by Best Business Loans Ltd | This site |
How the two businesses differ
| The 2011 platform (now Kriya) | This site (marketinvoice.co.uk) | |
|---|---|---|
| What it is | An invoice finance provider (single-invoice and embedded finance) | An independent comparison website; not a lender |
| Founded | 2011 | 2025 |
| Ownership | Part of Allica Bank since October 2025 | Best Business Loans Ltd (16833937) |
| Relationship | None. This site reviews Kriya alongside every other UK provider under the same methodology. | |
We cover the successor of the original platform like any other provider: see our independent Kriya review. For who we are and how this site makes money, see About Market Invoice and our editorial policy.
Frequently asked questions
What happened to the original MarketInvoice?
The original MarketInvoice, founded in 2011, was a peer-to-peer invoice trading platform. It rebranded to MarketFinance in 2018 and to Kriya in 2022, and was acquired by Allica Bank in October 2025. The business continues today as Kriya, offering single-invoice and embedded finance.
Is marketinvoice.co.uk the same company as the 2011 MarketInvoice?
No. This website, marketinvoice.co.uk, is an independent invoice finance comparison site launched in 2025 and operated by Best Business Loans Ltd (company number 16833937). It has no connection to the original MarketInvoice platform, its rebrands, or Allica Bank. We compare the whole UK market, including Kriya, under a common methodology.
Does the original MarketInvoice still lend?
The business that started as MarketInvoice still operates, but under the Kriya brand as part of Allica Bank. It no longer trades under the MarketInvoice name. Our independent review of its current product is on our Kriya provider page.
Sources: Allica Bank press release, acquisition completed 20 October 2025 · Best Business Loans Ltd, Companies House 16833937.
Founder & Managing Director, Muswell Rose, founder and PSC of Best Business Loans Ltd
Adam is the founder and managing director of Muswell Rose and a founder of Best Business Loans Ltd, the company behind Market Invoice. He spent over three years as managing director of Penny, a UK invoice finance business, and his career runs through insurance, mortgages, commercial finance and fintech lending. He writes the Market Invoice library.
Last reviewed: 24 July 2026